Most pet food brands rely on paid advertising.
We don’t.
Tilly’s Dog Food ranks using organic SEO — without spending money on Google Ads.
Our website:
👉 https://tillysdogfoodraw.co.uk/
Ranks for targeted long-tail keywords like:
“raw dog food bristol”
And here’s how we did it.
Step 1: Finding the Right Keywords
Using Ubersuggest, we searched for:
- Raw dog food
- Dog food Bristol
- Natural dog food Bristol
- Pet supplies Bristol
We didn’t just look at volume.
We looked at:
✔ SEO difficulty
✔ Search intent
✔ Local targeting
✔ Commercial intent
“Raw dog food bristol” is a perfect example.
It’s:
- Location specific
- Lower competition than national terms
- High buyer intent
That’s exactly what you want.
Step 2: Optimising for That Keyword
Once we identified the opportunity, we:
- Built content around the keyword
- Optimised page titles and headers
- Improved internal linking
- Focused on user experience
- Made the content helpful and relevant
No shortcuts.
Just proper SEO structure.
Step 3: Long-Term Organic Growth
Unlike paid ads, organic traffic:
- Builds trust
- Doesn’t disappear overnight
- Costs nothing per click
- Improves over time
That’s why we invest in SEO instead of advertising.
The Same Strategy Is Used for Website Design
The same approach is used on our web design site:
👉 https://webpagedesighner.co.uk/designer-websites-limited/
Targeting smart keywords like:
“designer websites ltd”
Low competition.
High relevance.
Strong intent.
That’s how you rank without spending money.
Why This Matters for Customers
When you search for:
“raw dog food bristol”
You want a local supplier.
Not a national warehouse.
That’s why long-tail SEO works.
It connects real local customers with real local businesses.
Final Thoughts
You don’t need a big advertising budget.
You need:
- Smart keyword research
- Low difficulty targets
- Clear commercial intent
- Proper website structure
- Consistent optimisation
That’s how we rank.
If you’re in Bristol and want high-quality raw dog food:
👉 https://tillysdogfoodraw.co.uk/
And if you want a website built to rank like this: